Why You Need SEO

Why SEO is the Best Marketing Solution For Small Business in 2018

Small business owners and managers need to be aware that they can’t afford to ignore SEO any longer. Most people start looking for various products and services they need by entering the most relevant keywords into their favorite search engine. If you aren’t there, you’re losing the battle, as they are going to buy from your competitors who have gone the extra mile to improve their rankings in the SERPs.

Why does my business need SEO in 2018?

You may be tempted to believe that you can find enough customers elsewhere, so you don’t have to bother with SEO and everything it implies. This approach is wrong. When you target the right keywords, SEO sends revenue-producing traffic to your website, resulting in higher conversions and sales for your specific business niche. This is why the best SEO solutions for small business have to start with proper keyword research. Ideally, you should target search terms that have a good monthly search volume, and fairly moderate to low competition. In addition, these keywords need to have a high commercial potential. Purely informative terms don’t convert too well, so you should rather focus on those keywords people search for when they are in the last stages of their purchasing process. The better commercial intent a keyword has, the better this traffic is going to convert. The best SEO for small business is the one that brings the biggest profit for the same level of investment. This is why you should make ROI a top priority and one of your main business goals. It would be a shame to overlook the steady stream of highly qualified leads SEO can bring you.

How do I get more local foot traffic from internet marketing?

If you run a local business, you may think you don’t need SEO, as you cater exclusively to your local community. This is also a wrong approach. Due to the increase in mobile search usage, local businesses need SEO to dominate their market in the virtual environment. Many people use mobile search to find various businesses in their neighborhood. If you want them to find you, you have to be there for them, which means you have to make local SEO one of your digital marketing priorities. In our modern age, nobody uses Yellow Pages anymore to search for local businesses. We all prefer smartphones and mobile search, as this is the fastest way to get access to such information. After all, whenever you are in a neighborhood you aren’t familiar with, it’s very convenient to use your mobile phone to search for restaurants near you or for other similar information. If your business can’t be found by these users, you’re leaving a lot of money on the table. According to Entrepreneur, this kind of traffic has huge conversion rates, so your loss is even bigger.

The best SEO for small business starts long before your website goes live. You need to plan and develop your site around the most lucrative keywords in your industry or niche. Next, you have to optimize each page for its main keyword, as well as for secondary and long tail ones. You also need to develop the right site structure, in order to make the most out of your internal linking. All these concepts are difficult to implement without expert SEO help. This is why you have to consider hiring a good SEO agency before you actually put you business online.

If you already have a website and you haven’t got SEO to it, you’re behind already. Nonetheless, there’s still hope, as it’s never too late to start doing things the right way. Just find the best possible SEO professionals and hire them to conduct a site audit. Once you get the report, you should sit with your SEO experts and think a strategy to improve your online search visibility. You won’t be able to reap the benefits right away, but the long-term perspectives are stellar. Steady work and the determination to succeed, together with high-quality keyword research and link building can bring you a steady flow of traffic that converts better than anything else. The sooner you start, the more chances you have to get ahead of your competitors and dominate your local search market. Get started with our discovery form now!