Local SEO Tips for Los Angeles Businesses…and beyond!
You may have the best business in the world, but without effective online advertising, very few will know it exists. Just because you launched your website doesn’t mean that it will drive traffic. There are several free ways that you can promote your website online for free. Here is a quick guide with simple ways you can increase traffic to your business website.
Make Your Website Mobile-Friendly
Desktop computers are pretty much becoming a thing of the past. More and more users are searching and shopping on their phones and tablets. According to recent reports, 1.6 billion users use their mobile devices to shop. By the end of 2017, that number grew to over 2 billion, thanks to the busy holiday shopping season.
Make sure your website is mobile ready. This helps you target those customers who are looking for local businesses on their smartphones. Most hosting companies and web designers have mobile-friendly and responsive themes that you can use. Make sure your website speed loads quickly since speed is an important factor for people who use their phones.
Focus On Using Local Keywords
Before doing any work on your website, you’ll need to do a bit of research and determine what your valuable local keywords are. You can turn to Goldenseed Local as your trusted source for local SEO in the Los Angeles area and around the globe. One of the many tools we use is The Google keyword planner tool, which can give you a list of target keywords to use for your particular niche. Focus on both long-tail and short-tail keywords, so you can rank higher for keywords that matter in your chosen niche. Also, focus on choosing keywords to optimize for that have a high number of searches but a low competition.
Use your local keywords in your website’s title, headings, meta descriptions, and content. SEO is a key component of content marketing and implementing it properly will attract the right customers who are looking for businesses like yours. Marketing your website with local keywords is one of the best and free ways to start attracting new customers.
Create a Website Analysis
An effective website analysis helps dissect all the pieces to your site that fit together to help your customers find your website organically. Having a professional complete a website analysis helps you follow your competition and attract more of your target customers. An analysis can also help you draft a game plan for your website before its launch or when you need an additional boost in traffic. Some factors you should consider in your analysis are your company’s goals, where you currently rank, and an in-depth look into the keywords that are searched the most for your business.
Use Google My Business And Yelp
Want to reach more customers in Los Angeles with local SEO? Wherever your business might be, make sure to submit your website to both Google My Business and Yelp. Create a profile, add photos, include offers, and even considering running paid advertising on these sites.
The great thing about these free platforms is that they will show up at the top of the normal search results, giving you a larger presence online. SEO stats in 2018 showed that more than 73 billion calls were generated search engines on mobile devices alone.
Having your Google My Business and Yelp profiles set up properly will put your brand front and center in the places customers are making calls. These profiles also offer directions to your business and allow customers to search from their mobile devices.
Create Social Media Accounts For Your Business
Social media is another key factor in promoting on the internet. Use social media to attract new customers, interact with your regular customers, and to promote your new products or services. Use social media to your advantage by offering special promotions, free giveaways, and regular contests. It also allows you to get to know and grow your customer base.
Facebook and Instagram are the most popular ways to market your business online. However, there are other options such as Tumblr, Twitter, and Pinterest. Know where your audience is hanging out online so you can attract them to your website.