From ZERO online presence to 11 new jobs in 16 days. – Local PPC Case Study
The owner came to us via referral wanting to reboot this branch of his businesses with a brand new web presence. We mapped the entire strategy in 1 hour with our Goldenseed Redesign Foundation package with SEO and PPC campaign management. This package provides high performing website design with exceptional traffic and conversion results for Local Contractors. In fact, nearly any established local, or national business website could benefit from a similar strategy. Inquire to learn more.
The website was less than one month old when we hooked up a Local Optimized PPC Campaign that was seen 9,680 times and generated 289 clicks. The hyper local traffic produced 16 hefty leads and the company was able to convert 11 into solid jobs in less than 3 weeks!
The ads have been high performing with a very lean avg. cost per click.
Bridge to Balance contacted us because they knew something was wrong with their online presence. Despite having a great website, the company wasn’t receiving enough inquiries. They needed help with SEO (search engine optimization) if the website was to start functioning as an additional source for leads.
Additionally, the company is in a highly competitive market that Google scrutinizes more harshly when evaluating pages. That’s because a lot of people rely on organic search to find fast, accessible, and accurate health-related information. So it’s important that what people find online will help them, rather than make conditions worse. These facts make ranking any website in the healthcare niche a challenge – one that we accepted.
The challenge was to build quickly with limited content and lacking reputation. Nevertheless, Goldenseed delivered and then some!
We helped the client identify money keywords that were low in CPC to run ads and we were able to provide leads that 12x their ROI in less than 3 weeks!
LOREM Since this was a new site with a limited budget, we made sure to build only money keywords into the SEO Foundation and tack on LSI keywords for additional traffic. The website turned a profit in its first month and breached page one for its main money keyword in 90 days.
Only natural social and citation links (100% white-hat) were built along with high domain-authority blog features with relevant anchors. See more Los Angeles local SEO from Goldenseed Local.
LOREM IPSUM To concentrate gains and resources, we did not create separate GMB (Google My Business) listings for each location. Instead, we concentrated optimization on their main location while including the secondary office as an option for services.
LOREM IPSUM We were able to establish credibility with Google and other search engines in as little as six months through a fully managed local SEO program. The program also included the use of social media as a way of boosting brand awareness.
The law office received its first new customer in just 30 days. The value of just one new customer in this client’s niche is high enough for the marketing to pay for itself.
We planned the entire strategy in 1 hour with our Goldenseed Local Traffic package. This package is high-performing with exceptional SEO results for local attorneys and national business websites. Request a consultation to learn more.
The new WordPress is less than 6-months old website as of publishing this and now ranks for 146+ keywords and has 32 page-one ranking keywords attracting 180+ new organic users so far.
SEO boosted organic traffic by
Page-one rankings increased by
Map pack listings rose by
General Contractors and local service providers can quite literally scale digital marketing efforts to generate leads and acquiring new jobs in their region.
With this case study being focused on a site less than 1 month old, recommendations were made for a full-blown SEO campaign to wean the company’s dependence on PPC Campaigns to generate clicks. This portion is a work in progress and an additional 4-6 month SEO campaign will certainly deliver results with lasting placements for organic (free) traffic.