Local Hypnotherapist
SEO Case Study

From questionable results to a fresh new site design with clear 431% increase
in new users in just 4 Months

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Local Hypnotherapist Case Study


A local hypnotherapist in Burbank increased new users to site from Google by 431% in just 4 months using only our SEO Essentials Package. We planned the entire strategy in 2 hours with our SEO Essentials package that brings consistent results to local and small businesses. The owner of the website had used a previous SEO company’s services for over 1 year and saw little to no clear results.

We redesigned the client’s site, set up the analytics dashboard and applied SEO best practices to her website foundation.

The website went from showing for 16 keywords on page-one to 46 keywords on page-one in just 6 months.

The Challenge

Bridge to Balance contacted us because they knew something was wrong with their online presence. Despite having a great website, the company wasn’t receiving enough inquiries. They needed help with SEO (search engine optimization) if the website was to start functioning as an additional source for leads.

Additionally, the company is in a highly competitive market that Google scrutinizes more harshly when evaluating pages. That’s because a lot of people rely on organic search to find fast, accessible, and accurate health-related information. So it’s important that what people find online will help them, rather than make conditions worse. These facts make ranking any website in the healthcare niche a challenge – one that we accepted.


The Upfire team was tasked with boosting client acquisition in every category of services that Bridge to Balance offers while accounting for its two locations.

Our services included:

  • Website Redesign with SEO Essentials Package
  • Creating and auditing business listing citation entries.
  • Optimizing alt-tags and geotagging all of images on-page.
  • Boosting site speed optimization.
  • Mobile site optimization.
  • Optimizing all of the on-page elements once the article was finished.
  • Optimizing Google My Business for better Maps presence.

Key Accomplishments:

  • 689% increase in impressions on Google in 4 months.
  • Mapped the entire strategy in 2 hours.
  • This site saw 1578 (+786%) new local users in 8 months.
  • Numbers of sessions increased 854% to 2129 in 8 months.



This hypnotherapist had a low search presence and poor site structure before our consulting and wanted to increase local traffic with a fixed budget.

We helped the client identify on-page conversion and SEO opportunities and provided a list of an easy to rank for keywords that would target their local audience. We redesigned the site and applied our SEO essentials package.

The client added an additional domain to target another city in the area and now ranks in both areas for all services targeted.

Keyword Footprint

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