The words “Search Engine Optimization (SEO)” can elicit a wide array of responses. You often can tell how well an individual or business is doing in this area based on their emotional reactions to those words. While SEO can be a little bit of a mystery to many business owners who don’t specialize in marketing, it is well worth their time to hire an agency like Goldenseed Local, a top Los Angeles Local SEO company. While there are many Local Lead Generation strategies and many trends that come and go, there’s no question that SEO is the bedrock strategy that can help provide free traffic and organic leads for your local business.
Understanding Local SEO
There are general SEO rules that apply in regards to both on-site and off-site factors that Google and other search engines use to rank websites. However, it’s worth noting that localized SEO works differently and has many more factors to take into consideration for a website to rank. Whether you’re going to go solo in your efforts or hire an agency, you want to make sure that your marketing campaign is on the right track.
Localized efforts include making sure to get your business and map listings claimed from all three major search engines. In addition, you’ll want to get your address verified, and get customer reviews on Google to build up a stable of five-star reviews. Locally this is a major factor when it comes to moving your website up the search engine rankings.
Why Use SEO?
Local Lead Generation should always include search engine optimization because locals will always use online search to look for services they need. By pushing your business website up to the top of page one you basically guarantee that you will help get a large chunk of all local online traffic looking for keywords that are important to your business. These organic leads are often among the most effective because you get attention from people jumping online looking specifically for your services.
While social media marketing can come and go, and paid advertising ceases to be effective the very moment that you stop adding more money to the account. However, search engine optimization builds long-term branding, long-term trust, and as long as you get your website into the first page. Especially if you can get it into the top 5, you will continue to benefit with new visitors, new leads, and new customers. Every single time local residents are looking for your specific skills, products, or services, your business will be listed!
SEO Gives The Best Local Leads
Fliers often fail to get read. Advertising postcards are another easy throwaway. Local TV? There are huge areas that don’t even have local cable access channels, and many people who never turn the cable or satellite TV onto local channels. All that being said, the Internet is not going anywhere as a convenient tool of choice to get information or help with the touch of a few buttons. If you can make sure your website is showing up for local searches you are in very good shape to capture more than your fair share of traffic and you will always get the attention of some potential clients in need. This is why Local Lead Generation is the most efficient way to market through SEO!
In places like East Los Angeles, Why would you go with any other type of marketing strategy when it’s obvious the local leads, the organic leads, are going to come as a result of high-quality SEO? While it takes work, or it might even take a professional agency (who you will probably find by using Google) but investing that time and money in a good long term local SEO marketing strategy will pay off huge dividends in the long run.
Local Lead Generation
If you are tackling local marketing to get your company the attention it needs to go up to the next level, you may find yourself a bit overwhelmed. However, by concentrating on the long term benefits of SEO you will be setting yourself up for short term and long term success. Don’t settle for a fly by night attempt to start advertising! Go with the long term investment in optimization and you won’t be sorry!