Local SEO Tips for Los Angeles Businesses…and beyond!

You may have the best business in the world, but without effective online advertising, very few will know it exists. Just because you launched your website doesn’t mean that it will drive traffic. There are several free ways that you can promote your website online for free. Here is a quick guide with simple ways you can increase traffic to your business website.

Make Your Website Mobile-Friendly

Desktop computers are pretty much becoming a thing of the past. More and more users are searching and shopping on their phones and tablets. According to recent reports, 1.6 billion users use their mobile devices to shop. By the end of 2017, that number grew to over 2 billion, thanks to the busy holiday shopping season.

Make sure your website is mobile ready. This helps you target those customers who are looking for local businesses on their smartphones. Most hosting companies and web designers have mobile-friendly and responsive themes that you can use. Make sure your website speed loads quickly since speed is an important factor for people who use their phones.

Focus On Using Local Keywords

Before doing any work on your website, you’ll need to do a bit of research and determine what your valuable local keywords are. You can turn to Goldenseed Local as your trusted source for local SEO in the Los Angeles area and around the globe. One of the many tools we use is The Google keyword planner tool, which can give you a list of target keywords to use for your particular niche. Focus on both long-tail and short-tail keywords, so you can rank higher for keywords that matter in your chosen niche. Also, focus on choosing keywords to optimize for that have a high number of searches but a low competition.

Use your local keywords in your website’s title, headings, meta descriptions, and content. SEO is a key component of content marketing and implementing it properly will attract the right customers who are looking for businesses like yours. Marketing your website with local keywords is one of the best and free ways to start attracting new customers.

Create a Website Analysis

An effective website analysis helps dissect all the pieces to your site that fit together to help your customers find your website organically. Having a professional complete a website analysis helps you follow your competition and attract more of your target customers. An analysis can also help you draft a game plan for your website before its launch or when you need an additional boost in traffic. Some factors you should consider in your analysis are your company’s goals, where you currently rank, and an in-depth look into the keywords that are searched the most for your business.

Use Google My Business And Yelp

Want to reach more customers in Los Angeles with local SEO? Wherever your business might be, make sure to submit your website to both Google My Business and Yelp. Create a profile, add photos, include offers, and even considering running paid advertising on these sites.

The great thing about these free platforms is that they will show up at the top of the normal search results, giving you a larger presence online. SEO stats in 2018 showed that more than 73 billion calls were generated search engines on mobile devices alone.

Having your Google My Business and Yelp profiles set up properly will put your brand front and center in the places customers are making calls. These profiles also offer directions to your business and allow customers to search from their mobile devices.

Create Social Media Accounts For Your Business

Social media is another key factor in promoting on the internet. Use social media to attract new customers, interact with your regular customers, and to promote your new products or services. Use social media to your advantage by offering special promotions, free giveaways, and regular contests. It also allows you to get to know and grow your customer base.

Facebook and Instagram are the most popular ways to market your business online. However, there are other options such as Tumblr, Twitter, and Pinterest. Know where your audience is hanging out online so you can attract them to your website.

What are some methods you’ve used to promote your website online? Need help with promoting your business? Contact us today for a complimentary discovery consultation and a website audit.

A Look Ahead into Cannabis Marketing and the Recreational Future

Goldenseed Local – Marketing for the recreational future

Local cannabis businesses are going to see a huge surge of interest in the next year or two. The plant has went from being a niche thing to something that is mainstream both for medical use and for recreational use as more and more countries and states relax the rules, and more people accept that there could well be benefits to the use of cannabis and CBD.

Are you in a position to take hold of that additional market share resulting from more relaxed regulation? Is your brand relying on word of mouth or are you focused on the most ‘underground’ of patients? If you are not ready to attract the more mainstream market, then you run the risk of being burned by the competition. Canna-business Local SEO can help your business create new revenue streams.

Over the next year, you can expect that cannabis will become more popular as a medicinal tool with people who are not so well informed about alternative and complementary medicine. It will become more popular as a recreational drug with those who are not as inclined to research the hobby, too. These are the people who will need the most support, more information, and more guidance. They’ll want to really understand what it is they are thinking of trying and whether or not it is safe. You can be sure new clients will be looking to you as a council on how to get the best experience. Does your web presence educate and provide value?

SEO is going to be what sets the successful retailers and brands apart from the ones that remain niche, backstreet retailers. We can help you with the details of SEO – and give you a web presence that will bring in not just people who know what they are looking for, but prospective customers who aren’t sure what to search for, and who want a few tips and some advice to help them get started. Our SEO can position you to hone in on the underserved markets for medical cannabis use.

Ensure that your canna-business can bring in those new patients along with the recreational users who don’t necessarily identify with traditional cannabis culture. You’ll want to extend your reach to include those who just want to relax after putting the kids to sleep. More people who have chronic pain and want to test alternative medicine will also be seeking guidance. See to it that these growing markets are your focus.

Cannabis SEO is a complex field and there are a lot of things you need to think about. That’s why it’s necessary to have an expert help you to build up a web presence and rank your site at the top of searches in the Cannabis niche – whether that’s medical marijuana, recreational use, or the sale of things like CBD. The proper cannabis SEO strategies can help you achieve that.

Advertising regulations make marketing cannabis difficult or impossible in some cases. When you hire an expert, we ensure care is taken when sharing content about cannabis. You’ll want to make sure you understand the law in your area and the regulations for e-commerce. Make sure that you are not seen to be giving legal advice because this can be a huge issue if you overstep your boundaries or you are found to be giving advice that is incorrect.

Your business will need that new footfall and interest from people who are in the local area. Make your brand a valuable resource. If you are a reputable business, the right dispensary marketing can build regular foot traffic from people who want regular relief they can rely on. We help you choose the appropriate methods that keep your online representation consistent with your in-store experience.

There are still a lot of misconceptions going around surrounding the use of cannabis, and it is the job of dispensaries and brands to address those misconceptions. The most successful at this will find ways to get people comfortable with the idea of using cannabis in a responsible manner and build that trust and brand loyalty.

With the right content, marketing and strategy you could become a respected resource for the cannabis industry in your city, and attract both regular users and new consumers, growing your audience so that you have the budget and the mobility to keep up with the developments in the industry over the next few years. With growing awareness, support and legalization, there has never been a better time to be a member of the cannabis community – take advantage, and lead the competition with industry leading internet marketing strategies!