Local SEO Tips for Los Angeles Businesses…and beyond!

planning to promoting your business online

You may have the best business in the world, but without effective online advertising, very few will know it exists. Just because you launched your website doesn’t mean that it will drive traffic. There are several free ways that you can promote your website online for free. Here is a quick guide with simple ways you can increase traffic to your business website.

Make Your Website Mobile-Friendly

Desktop computers are pretty much becoming a thing of the past. More and more users are searching and shopping on their phones and tablets. According to recent reports, 1.6 billion users use their mobile devices to shop. By the end of 2017, that number grew to over 2 billion, thanks to the busy holiday shopping season.

Make sure your website is mobile ready. This helps you target those customers who are looking for local businesses on their smartphones. Most hosting companies and web designers have mobile-friendly and responsive themes that you can use. Make sure your website speed loads quickly since speed is an important factor for people who use their phones.

Focus On Using Local Keywords

Before doing any work on your website, you’ll need to do a bit of research and determine what your valuable local keywords are. You can turn to Goldenseed Local as your trusted source for local SEO in the Los Angeles area and around the globe. One of the many tools we use is The Google keyword planner tool, which can give you a list of target keywords to use for your particular niche. Focus on both long-tail and short-tail keywords, so you can rank higher for keywords that matter in your chosen niche. Also, focus on choosing keywords to optimize for that have a high number of searches but a low competition.

Use your local keywords in your website’s title, headings, meta descriptions, and content. SEO is a key component of content marketing and implementing it properly will attract the right customers who are looking for businesses like yours. Marketing your website with local keywords is one of the best and free ways to start attracting new customers.

Create a Website Analysis

An effective website analysis helps dissect all the pieces to your site that fit together to help your customers find your website organically. Having a professional complete a website analysis helps you follow your competition and attract more of your target customers. An analysis can also help you draft a game plan for your website before its launch or when you need an additional boost in traffic. Some factors you should consider in your analysis are your company’s goals, where you currently rank, and an in-depth look into the keywords that are searched the most for your business.

Use Google My Business And Yelp

local business owner planning SEO in los angeles

Want to reach more customers in Los Angeles with local SEO? Wherever your business might be, make sure to submit your website to both Google My Business and Yelp. Create a profile, add photos, include offers, and even considering running paid advertising on these sites.

The great thing about these free platforms is that they will show up at the top of the normal search results, giving you a larger presence online. SEO stats in 2018 showed that more than 73 billion calls were generated search engines on mobile devices alone.

Having your Google My Business and Yelp profiles set up properly will put your brand front and center in the places customers are making calls. These profiles also offer directions to your business and allow customers to search from their mobile devices.

Create Social Media Accounts For Your Business

Social media is another key factor in promoting on the internet. Use social media to attract new customers, interact with your regular customers, and to promote your new products or services. Use social media to your advantage by offering special promotions, free giveaways, and regular contests. It also allows you to get to know and grow your customer base.

Facebook and Instagram are the most popular ways to market your business online. However, there are other options such as Tumblr, Twitter, and Pinterest. Know where your audience is hanging out online so you can attract them to your website.

What are some methods you’ve used to promote your website online? Need help with promoting your business? Contact us today for a complimentary discovery consultation and a website audit.

Unheard of results! Brand new site with 3 Keywords on Page one to 65 page one keywords plus 17,025% increase in new users in only 3 Months

Master Reiki Case Study

Results:

An electrifying 17,025% increase in new users was achieved in just 4 months. A local reiki master in Burbank wanted to increase awareness and attract consistent local traffic for a newly established practice. 685 new users after only 3 months and clicks from Google rose 3,666% (free clicks from Google)!

We mapped the entire strategy in 1 hour with our Website SEO Essentials Package that not only targets hyper-local traffic but primes the site for future SEO campaigns. Works well for any site that wants to attract traffic from organic keywords anywhere. This holistic practitioner experienced phenomenal results and has been a referrals machine since.

The site had no previous SEO work done and after applying the SEO essentials package, it now ranks for 65 page-one keywords and has attracted 1,491 (+37,175%) new organic users in just 9 months!

Key Accomplishments:

  • From 3 to 65 keywords on page one in 4 months.
  • We planned the strategy in under 1 hour.
  • This site has racked up nearly 500 free clicks from Google.
  • Has now made 11,028 impressions for local keywords, an increase of 14,604%!
  • We only used the website SEO essentials package for this project.

Background:

This client had an established domain and website but now wanted to reach as many local people as possible to establish stead traffic and flow of new clients. The package was designed for a fixed budget to achieve maximum results.

We helped the client identify an easy to rank for keywords topic that kept the focus on the target customer.

Our services included:

  • Citations audit and submissions for added consistency. 
  • Creating a branded presence on GMB and Social outline to make sure the site’s Branding reputation was solid.
  • Optimizing all of the on-page elements once the article was finished.
  • Built strong interlinking for anchor tag profile.
  • Set stage for bigger keyword focus in the future.

Keywords on page one

 

 

From questionable results to a fresh new site design with clear 431% increase in new users in just 4 Months 

Local Hypnotherapist Case Study

Results

A local hypnotherapist in Burbank increased new users to site from Google by 431% in just 4 months using only our SEO Essentials Package.

We planned the entire strategy in 2 hours with our SEO Essentials package that brings consistent results to local and small businesses.

The owner of the website had used a previous SEO company’s services for over 1 year and saw little to no clear results. We redesigned the client’s site, set up the analytics dashboard and applied SEO best practices to her website foundation.

The website went from showing for 16 keywords on page-one to 46 keywords on page-one in just 6 months.

Key Accomplishments:

  • 689% increase in impressions on Google in 4 months.
  • Mapped the entire strategy in 2 hours.
  • This site saw 1578 (+786%) new local users in 8 months.
  • Numbers of sessions increased 854% to 2129 in 8 months.

 

Background:

This hypnotherapist had a low search presence and poor site structure before our consulting and wanted to increase local traffic with a fixed budget.

We helped the client identify on-page conversion and SEO opportunities and provided a list of an easy to rank for keywords that would target their local audience. We redesigned the site and applied our SEO essentials package.

The client added an additional domain to target another city in the area and now ranks in both areas for all services targeted.

Our services included:

  • Website Redesign with SEO Essentials Package
  • Creating and auditing business listing citation entries.
  • Optimizing alt-tags and geotagging all of images on-page.
  • Boosting site speed optimization.
  • Mobile site optimization.
  • Optimizing all of the on-page elements once the article was finished.
  • Optimizing Google My Business for better Maps presence.

Keyword Footprint

 

From 18 to 98 page-one keywords with minimal on-page optimizations. 

Acupuncture SEO Case Study #2

Results:

An acupuncturist in Los Angeles saw a 963% increase in clicks and a 1,172% increase in impressions from Google in just 3-months using only basic on-page foundational work.

We mapped the entire strategy in less than an hour as a split from our SEO fundamentals package that shows consistent results for local and non-local business websites, include acupuncture and health professionals.

The acupuncture website, managed by the owner when we started, ranked only 18 keywords on page one and now ranks for 98 page-one keywords has seen a 330% increase in clicks from Google within one year of our consulting.

Key Accomplishments:

  • 963% increase in organic clicks from Google in only 3 months.
  • We created a custom plan as a split from our SEO fundamentals package.
  • This blog post currently ranks for 98 keywords on page-one.
  • We optimized 3 pages on the site and ran a 2 month Google Ads campaign during the 1 year period.

Background:

This acupuncture client had a built a brand and name within her community and wanted to reach more local customers in the Los Angeles area using SEO to generate organic traffic with a minimal budget.

We helped the client identify an easy to rank for a local keyword that was on target with their core audience and area.

Our services included:

  • Creating and auditing business listing citation entries.
  • Optimizing alt-tags and geotagging all of images on-page.
  • Boosting site speed optimization.
  • 60-day Google Ads campaign to boost awareness of women’s services

LOCAL ACUPUNCTURE SEO CASE STUDY

From 2 years of broken promises to a 211% increase in new users in just 3 Months.

Acupuncture SEO Case Study – Goldenseed Digital Marketing 

LOCAL ACUPUNCTURE SEO CASE STUDY

Results:

An acupuncture clinic in San Francisco increased organic users to the website by 210% in 4 months using only the Goldenseed Foundation one-time package.

We mapped the entire strategy in 1 hour and applied our essential website foundation that delivers excellent marketing results for local acupuncture clinics, e-commerce companies, or any website looking to increase organic visitors. Using the Goldenseed Foundation method, you will prime your website to attract long-lasting organic traffic and set-up a strong foundation for consistent top-rankings in Google. 

The website was managed by a previous SEO company with underperforming results. The site went from 17 page-one local keywords when we started and now ranks for 81 page-one local keywords and increased organic users by 563%.

 

First 4 months results

Key Accomplishments:

  • +1,252 new organic visitors in 4 months.
  • We mapped the entire strategy in 1 hour.
  • This website currently ranks for 81 local keywords on page-one 
  • Increased the primary money-getting keyword ranking from position #49 to position #4  in just 90 days and it still ranks consistently.

Background:

This acupuncture was referred to Goldenseed after having spent nearly two years with a previous SEO company. Initially, the client saw results with the previous company, but after several algorithmic changes, their rankings dropped significantly. This client had an established domain and wanted to increase organic traffic to her acupuncture practice with a slim budget. 

After leaving their previous SEO company, that company deleted all analytics data leaving nothing to compare or measure their performance against. Tens of thousands of bad backlinks were sent to the site by this company, causing rankings to drop after Google updated its algorithm. Despite these challenges, Goldenseed delivered lasting results. 

An in-depth custom website audit was initiated and identified four core issues with the website foundation. We uncovered a weak website foundation, a lack of website security, poor mobile page speed, and an underoptimization of money-getting keywords. We helped the client identify additional weaknesses in business citations and Google Branding. 

Our services included:

  • The Goldenseed Foundation package.
  • In-depth SEO audit with competitive analysis
  • Identifying ‘interested’ traffic with 5 money keywords
  • Building and establishing a strong website SEO Foundation
  • Optimizing all of the on-page elements.
  • Built 14 guest post links
  • PR-style blog outreach featuring a mention on industry-specific blog posts.
  • Off-page citation and social profile optimization
  • Google Branding
  • LSI relevance building
  • .

9-months results 

This client saved $4,000 by generating organic traffic vs using AdWords at an average $5.50 cost-per-click. (727 organic clicks multiplied by $5.50 CPC). The local business was found in Google organically nearly 26,000 times in 9 months.

Keyword Rankings Screenshots

6-Month Performance Growth

Page-one ranking fora major keyword in just 90 days

Additional Keyword Growth

Page-one Keywords 9 months

Final Thoughts

These results were achieved using a one-time package. A full 6-9 month campaign would have increased traffic, clicks, and keyword rankings by 3x-5x the current performance. The benefits of this one-time package are long lasting and provide a 300% ROI on average. If you are interested in achieving similar results for your business, get started with a complimentary website site audit. See other case studies here.

SEO for CBD e-Commerce and Hemp Companies

From being Banned from Adwords (CBD) to generating 1,331 new Organic Users In 4 Months – SEO Case Study

 

Results:

Month 4 Results
CBD SEO Case Study 4-month-Living Report

 

 

 

A brand new CBD e-commerce site went from being banned from advertising with AdWords (CBD is banned from ads on Google & Social Media) to getting 1,331 new users in 4 months using only SEO foundation, LSI relevance, and domain authority building. The e-comm store received its first profits in just 1 month.

We planned the entire strategy in 1 hour with our Goldenseed Foundation package. This package is high performing with exceptional SEO results for CBD e-commerce, local, and national business websites. Inquire to learn more.

The website was less than one month old when we started and now ranks for 159+ page one keywords and has generated 4,332+ new users since.

Key Accomplishments:

  • 0 to 1,331 new organic users in 4 months.
  • We mapped the strategy in one day for a limited budget.
  • This site currently ranks for 159+ page one keywords.
  • The site averages 550 organic clicks from Google monthly.
  • We only used an SEO Foundation and LSI Relevance for this project.

Background:

This CBD e-commerce SEO client found Goldenseed on Google and reached out for help with generating organic traffic since Adwords had repeatedly denied their ads. The challenge was to do grow organic sales quickly and do so on a limited budget. Nevertheless, Goldenseed delivered.

We helped the client identify money keywords that were easy to rank for and were on target with their core audience.

Our services included:

  • In-depth SEO audit with competitive analysis
  • Identifying buying traffic with 5-7 money keywords
  • Building and establishing a strong website SEO Foundation
  • Off-page citation and social profile optimization
  • On-page optimization
  • Optimizing all of the on-page elements
  • Public Relations-style article featuring a mention on the site was written on industry-specific blog posts.
  • LSI relevance building

Strategy:

Since this was a new site with a limited budget, we made sure to build only money keywords into the SEO Foundation and tack on LSI keywords for additional traffic. The website turned a profit in its first month and breached page-one for its main money keyword in 90 days.

Only natural social and citation links (100% white-hat) were built along with high domain-authority blog features with relevant anchors. More information about cannabis SEO from Goldenseed Digital Marketing here.

9-Month Results

Analytics Screenshots:

Users Report

CBD SEO Case Study Users Report

 

Page-one Keywords

CBD SEO Case Study Keyword Clicks Report

CBD SEO Case Study Page One Keywords CBD SEO Case Study Page One Keywords CBD SEO Case Study Page One Keywords Report CBD SEO Case Study Page One Keywords Clicks CBD SEO Case Study Page One Keywords Google CBD SEO Case Study Page One Keywords Clicks Google Results

 

Source Report

CBD SEO Case Study Source Traffic Results

 

 

 

 

Conclusion:

A strong website foundation included at the launch of a website your company invested thousands of dollars and hours of time into will ensure your website gets in front of eyes. This CBD e-commerce example highlights the challenges of Hemp and Cannabis Industry companies with online marketing and provides a viable solution to the rapidly expanding industry of medical and recreational marijuana. Cannabis and Hemp companies can quite literally hack digital marketing and make it work extremely well in acquiring new patients, enthusiasts, visitors, and people curious about the natural healing properties of the plant.

Additional recommendations were made for a full-blown SEO campaign for CBD e-commerce, however, the owner decided to sell the business. An additional 4-6 month SEO campaign would certainly have delivered results in the tens of thousands of new users. The main money keyword for this business received 30,000 user keyword searches per month!

 

 

A Look Ahead into Cannabis Marketing and the Recreational Future

Canna-business seo

Goldenseed Local – Marketing for the recreational future

Local cannabis businesses are going to see a huge surge of interest in the next year or two. The plant has went from being a niche thing to something that is mainstream both for medical use and for recreational use as more and more countries and states relax the rules, and more people accept that there could well be benefits to the use of cannabis and CBD.

Are you in a position to take hold of that additional market share resulting from more relaxed regulation? Is your brand relying on word of mouth or are you focused on the most ‘underground’ of patients? If you are not ready to attract the more mainstream market, then you run the risk of being burned by the competition. Canna-business Local SEO can help your business create new revenue streams.

Over the next year, you can expect that cannabis will become more popular as a medicinal tool with people who are not so well informed about alternative and complementary medicine. It will become more popular as a recreational drug with those who are not as inclined to research the hobby, too. These are the people who will need the most support, more information, and more guidance. They’ll want to really understand what it is they are thinking of trying and whether or not it is safe. You can be sure new clients will be looking to you as a council on how to get the best experience. Does your web presence educate and provide value?

SEO is going to be what sets the successful retailers and brands apart from the ones that remain niche, backstreet retailers. We can help you with the details of SEO – and give you a web presence that will bring in not just people who know what they are looking for, but prospective customers who aren’t sure what to search for, and who want a few tips and some advice to help them get started. Our SEO can position you to hone in on the underserved markets for medical cannabis use.

Ensure that your canna-business can bring in those new patients along with the recreational users who don’t necessarily identify with traditional cannabis culture. You’ll want to extend your reach to include those who just want to relax after putting the kids to sleep. More people who have chronic pain and want to test alternative medicine will also be seeking guidance. See to it that these growing markets are your focus.

Cannabis SEO is a complex field and there are a lot of things you need to think about. That’s why it’s necessary to have an expert help you to build up a web presence and rank your site at the top of searches in the Cannabis niche – whether that’s medical marijuana, recreational use, or the sale of things like CBD. The proper cannabis SEO strategies can help you achieve that.

Advertising regulations make marketing cannabis difficult or impossible in some cases. When you hire an expert, we ensure care is taken when sharing content about cannabis. You’ll want to make sure you understand the law in your area and the regulations for e-commerce. Make sure that you are not seen to be giving legal advice because this can be a huge issue if you overstep your boundaries or you are found to be giving advice that is incorrect.

Your business will need that new footfall and interest from people who are in the local area. Make your brand a valuable resource. If you are a reputable business, the right dispensary marketing can build regular foot traffic from people who want regular relief they can rely on. We help you choose the appropriate methods that keep your online representation consistent with your in-store experience.

There are still a lot of misconceptions going around surrounding the use of cannabis, and it is the job of dispensaries and brands to address those misconceptions. The most successful at this will find ways to get people comfortable with the idea of using cannabis in a responsible manner and build that trust and brand loyalty.

With the right content, marketing and strategy you could become a respected resource for the cannabis industry in your city, and attract both regular users and new consumers, growing your audience so that you have the budget and the mobility to keep up with the developments in the industry over the next few years. With growing awareness, support and legalization, there has never been a better time to be a member of the cannabis community – take advantage, and lead the competition with industry leading internet marketing strategies!

Why SEO is the Best Marketing Solution For Small Business in 2018

Small business owners and managers need to be aware that they can’t afford to ignore SEO any longer. Most people start looking for various products and services they need by entering the most relevant keywords into their favorite search engine. If you aren’t there, you’re losing the battle, as they are going to buy from your competitors who have gone the extra mile to improve their rankings in the SERPs.

Why does my business need SEO in 2018?

You may be tempted to believe that you can find enough customers elsewhere, so you don’t have to bother with SEO and everything it implies. This approach is wrong. When you target the right keywords, SEO sends revenue-producing traffic to your website, resulting in higher conversions and sales for your specific business niche. This is why the best SEO solutions for small business have to start with proper keyword research. Ideally, you should target search terms that have a good monthly search volume, and fairly moderate to low competition. In addition, these keywords need to have a high commercial potential. Purely informative terms don’t convert too well, so you should rather focus on those keywords people search for when they are in the last stages of their purchasing process. The better commercial intent a keyword has, the better this traffic is going to convert. The best SEO for small business is the one that brings the biggest profit for the same level of investment. This is why you should make ROI a top priority and one of your main business goals. It would be a shame to overlook the steady stream of highly qualified leads SEO can bring you.

How do I get more local foot traffic from internet marketing?

If you run a local business, you may think you don’t need SEO, as you cater exclusively to your local community. This is also a wrong approach. Due to the increase in mobile search usage, local businesses need SEO to dominate their market in the virtual environment. Many people use mobile search to find various businesses in their neighborhood. If you want them to find you, you have to be there for them, which means you have to make local SEO one of your digital marketing priorities. In our modern age, nobody uses Yellow Pages anymore to search for local businesses. We all prefer smartphones and mobile search, as this is the fastest way to get access to such information. After all, whenever you are in a neighborhood you aren’t familiar with, it’s very convenient to use your mobile phone to search for restaurants near you or for other similar information. If your business can’t be found by these users, you’re leaving a lot of money on the table. According to Entrepreneur, this kind of traffic has huge conversion rates, so your loss is even bigger.

The best SEO for small business starts long before your website goes live. You need to plan and develop your site around the most lucrative keywords in your industry or niche. Next, you have to optimize each page for its main keyword, as well as for secondary and long tail ones. You also need to develop the right site structure, in order to make the most out of your internal linking. All these concepts are difficult to implement without expert SEO help. This is why you have to consider hiring a good SEO agency before you actually put you business online.

If you already have a website and you haven’t got SEO to it, you’re behind already. Nonetheless, there’s still hope, as it’s never too late to start doing things the right way. Just find the best possible SEO professionals and hire them to conduct a site audit. Once you get the report, you should sit with your SEO experts and think a strategy to improve your online search visibility. You won’t be able to reap the benefits right away, but the long-term perspectives are stellar. Steady work and the determination to succeed, together with high-quality keyword research and link building can bring you a steady flow of traffic that converts better than anything else. The sooner you start, the more chances you have to get ahead of your competitors and dominate your local search market. Get started with our discovery form now!

The words “Search Engine Optimization (SEO)” can elicit a wide array of responses. You often can tell how well an individual or business is doing in this area based on their emotional reactions to those words. While SEO can be a little bit of a mystery to many business owners who don’t specialize in marketing, it is well worth their time to hire an agency like Goldenseed Local, a top Los Angeles Local SEO company. While there are many Local Lead Generation strategies and many trends that come and go, there’s no question that SEO is the bedrock strategy that can help provide free traffic and organic leads for your local business.

Understanding Local SEO

There are general SEO rules that apply in regards to both on-site and off-site factors that Google and other search engines use to rank websites. However, it’s worth noting that localized SEO works differently and has many more factors to take into consideration for a website to rank. Whether you’re going to go solo in your efforts or hire an agency, you want to make sure that your marketing campaign is on the right track.

Localized efforts include making sure to get your business and map listings claimed from all three major search engines. In addition, you’ll want to get your address verified, and get customer reviews on Google to build up a stable of five-star reviews. Locally this is a major factor when it comes to moving your website up the search engine rankings.

Why Use SEO?

Local Lead Generation should always include search engine optimization because locals will always use online search to look for services they need. By pushing your business website up to the top of page one you basically guarantee that you will help get a large chunk of all local online traffic looking for keywords that are important to your business. These organic leads are often among the most effective because you get attention from people jumping online looking specifically for your services.

While social media marketing can come and go, and paid advertising ceases to be effective the very moment that you stop adding more money to the account. However, search engine optimization builds long-term branding, long-term trust, and as long as you get your website into the first page. Especially if you can get it into the top 5, you will continue to benefit with new visitors, new leads, and new customers. Every single time local residents are looking for your specific skills, products, or services, your business will be listed!

SEO Gives The Best Local Leads

Fliers often fail to get read. Advertising postcards are another easy throwaway. Local TV? There are huge areas that don’t even have local cable access channels, and many people who never turn the cable or satellite TV onto local channels. All that being said, the Internet is not going anywhere as a convenient tool of choice to get information or help with the touch of a few buttons. If you can make sure your website is showing up for local searches you are in very good shape to capture more than your fair share of traffic and you will always get the attention of some potential clients in need. This is why Local Lead Generation is the most efficient way to market through SEO!

In places like East Los Angeles, Why would you go with any other type of marketing strategy when it’s obvious the local leads, the organic leads, are going to come as a result of high-quality SEO? While it takes work, or it might even take a professional agency (who you will probably find by using Google) but investing that time and money in a good long term local SEO marketing strategy will pay off huge dividends in the long run.

Local Lead Generation

If you are tackling local marketing to get your company the attention it needs to go up to the next level, you may find yourself a bit overwhelmed. However, by concentrating on the long term benefits of SEO you will be setting yourself up for short term and long term success. Don’t settle for a fly by night attempt to start advertising! Go with the long term investment in optimization and you won’t be sorry!